Emir Movie Flopped!

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Shown only on selected theaters nationwide, the first ever original Pinoy dance/musical movie "EMIR" flops at the Box Office.Chito Roño's expensive film only raked in 1.9 million on the first week as based from the box-office report of Box Office Mojo.

According to reports, the movie project by the Film Development Council of the Philippines together with the Cultural Center of the Philippines and Viva Films costs more than P50 million.So, considering this was an expensive film and hopefully could become a must-watch account - it still flopped at the box office!

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Emir Movie Flopped!

'EMIR' THE FIRST EVER FILIPINO MUSICAL MOVIE

[postlink]http://pinoymoviexpress.blogspot.com/2010/06/first-ever-filipino-musical-movie.html[/postlink] EMIR THE MOVIE - is the first Filipino film to hit the musical genre.A film by Chito Ronio, Emir the movie is topbilled by Francheska Farr.EMIR is thus far, the only movie to take on the heart and soul of the Filipino through our innate love for music.
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An original Filipino movie musical by Chito S. Rono. Written by Palanca Award winner Jerry Gracio. Musical Direction by Chino Toledo, with music by Gary Granada, Vin and Ebe Dancel and Diwa de Leon, lyrics by Gracio, Granada and Rody Vera. Choreography by Douglas Nierras.

Starring Frencheska Farr, Bayang Barrios, Gigi Escalante, Bodjie Pascua, Dulce, Julia Clarete, Liezl Batucan, Kalila Aguilos, Beverly Salviejo, Melanie Dujonco, Nico Antonio and Jhong Hilario.

Produced by the Film Development Council of the Philippines (FDCP), with the assistance of the Cultural Center of the Philippines (CCP).

Emir is a full-feature Filipino movie musical set in a fictional emirate in the Middle East with 70% of principal photography shot in Morocco. It tells the story of a Filipina yaya (nanny), Amelia, who decides to work abroad to help her family. She takes care of the Sheik’s wife who is about to give birth, and later acts as the yaya to the newly born – Ahmed, the Sheik’s eldest son.

Amelia sees Ahmed growing up, rearing him, and in the process, introducing the young boy to the culture, values, and language of the Philippines. A war ensues and an evacuation of the royal family is ordered, but it is too late. In the ensuing turmoil, Amelia saves Ahmed and escapes to the desert. They become separated and Amelia is forced to go back to the Philippines, unappreciated for the heroism she had done.

Will she ever achieve her simple dream of a better and more comfortable life? Will she finally triumph and lend truth to the saying– “the hand that rocks the cradle rules the world?”

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'EMIR' THE FIRST EVER FILIPINO MUSICAL MOVIE